Girls Like Pink...Boys Like Blue. True Story?

What exactly is Hegemony?
As defined in Dines, chaper 3, hegemony is the power or dominance that one social group holds over others. hegemony is the "dominance and subordination in the field of relations stuctured by power." However, hegemony is more than social power itself; it is a method for gaining and maintaining power. (Dines)

As stated in our book, "hegemony is not a direct stimulation of thought or action, but, is a framing of all competeing definiations of reality within the dominant class's rage brining all alternatives within their horizons of thought." Hegemony affects the way that people view different race, gender, and much more. Because we are raised to think that boys need to be tough and girls need to be very girly, we generally all play along with the general stereotypes of hegemony. From birth, hegemony plays a role in how people look at boys and girls. When a mother finds out what they are having, typically they run out and buy clothes for the child. when they have a boy they purchase blue clothing, or green. However, when they are having a girl they tend to purchase pink clothing or even purple. Why is it that girls are stereotyped as pink and boys blue? In my 360 class with Megan Mullen, we had to look at an advertisment that went along with hegemony. In front of us was a bar of pink soap, and a bar of white soap. Because of the stereotypical views that we are raised to have, girls said that they would use the pink soap over the white...males would use white over pink. It's soap! But still, hegemonic thinking took place.
Along with hegemony comes the differentideologies. Gender, race, and class ideologies are also stereotyical views of what people are proned to being like.

Gender:
1) Women - Typically from birth, women are viewed as dainty, polite, clean, wearing pink, being frilly, having bows in hair...as they grow older, women take on the role of being compassionate, loving, a caregiver, someone who cooks, takes care of kids, and makes sure that they have a house up to standards of men.
2) Men - Men from birth are looked at as soccer/football players, humorous, loud, dirty, and rude...as they age, they become more manly and being to be rugid, tough, loud, the bread winner, someone who makes all the money for the family, tall, and masculine

Race:
1) Blacks - Black men and women are often looked at as theives, rude, innappropriate, outspoke, uneducated, and unmotivated
2) Whites - White men and women are looked at as at the dominant race. they are though to be smart, funny, driven, proper, and educated.
3) Asians -  Asian men and women are thought to be very smart, good at martial arts

Class:
1) Middle - Ambitious, working hard, supporting family to best of their ability
2) Working - Rude, lazy, irresponsible
3) Upper - Snoppy, republicans, lots of money, educated, proper


**Posted below is a video by Good Charolette called 'Boys and Girls'. Basically it talks about how girls are only looking for money and hot guys and how men are looking for girls who are hot and dumb. I think that it fits with hegemony because it is very stereotypical...I took the video off of YouTube.